Ladies and gentlemen, I'm back with a brand new Destiny's Child edition of new music releases!!! These lovely ladies have been on FIRE on this past year!!! The only thing better would be a complete DC reunion. Billboard named Destiny's Child ranked them as one of the greatest trio's of all time, the ninth most successful artist/band in the 2000s, and finally they rank number 68 in its All-time Hot 100 artists in 2008. So without further a due I give you new singles from the ladies of DC!!!


Beyonce:

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She is the most successful and well known member of the group after their separation in 2005. She has starred in movies such as "Austin Powers: Goldmember", "The Fighting Temptations", "Dreamgirls" and "Obsessed". Her first album "Dangerously in love" was released in 2003. Since then she has released four other albums including her self-titled surprise album that was just released earlier this year.  Her new song partition is absolutely amazing!!! Between her vocals and the bass in this song it is sure to be a song at party this summer!! Check it out below:

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Kelly Rowland:

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Since the disbandment, Kelly has also appeared in movies such as, "Freddy vs. Jason", "The seat filler" and "Think like a man". She released her debut album, "Simply deep" in 2002. Along with rapper Nelly, she produced a worldwide #1 single "Dilemma". In 2007 she released her second album, "Ms. Kelly" and in 2011 her third album, "Here I am". Rowland was one of the four judges on this past season of the X-Factor. Her fourth album "Talk a good game" was released earlier in 2013, with the hit single "kisses down low". One of her favorite songs off her new album is "I remember". It has a great beat and her vocals are absolutely amazing. I say work Ms. Rowland work!!! Check it out below.

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Michelle Williams:

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She is a singer/songwriter, model, record producer, actress and now owns the WNBA team Chicago Sky. Williams released her first album, "Heart to yours" which became the top selling gospel release of 2002. In 2004, she released her second gospel album "Do you know". After Destiny's Child disbanded in 2005, she released her first pop album, "Unexpected" in 2008. Currently, she is making a return to inspirational music with her up and coming album "Journey to freedom". The lead single of this album, "If we had your eyes" features Fantasia. I don't think I can think of a better single to lead off her album. Both women do a fantastic job with this uplifting, inspirational song. Check it out below!

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In my only hope for a Destiny's Child reunion, I give you a bonus song!!! Beyonce and Michelle joined Kelly in the studio and recorded "You changed" to be apart of Kelly's album "Talk a good game". So without further a due, here it is ladies and gentleman;

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(Courtesy of Billboard.com)

Beyonce' is one of the most recognizable female pop artist of our generation. However, the focus of today's topic will highlight her business side. I will illustrate the top four smartest digital marketing moves made by Beyonce'. These moves will focus on the recent release of her self-titled new album, "Beyonce."

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Just for fun, we will illustrate her remarkable digital marketing achievements by using some of her most memorable musical titles.

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 "Crazy In Love"

Fan's are "Crazy in Love" with Beyonce and she know's it. She completely understands her influence on her fans, but more importantly, she knows her target audience. With the industry trends constantly changing to a more digital platform, Beyonce did something that had not been dared before. She literally released a whole album with solely the help of digital marketing. She revolutionized the music industry by taking advantage of the technology and the current media trends.

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"Upgrade You"

Beyonce spent years "Upgrading" her online visibility. She utilized every single social media network to push her image, brand, and music. Her social network connection created a unique experience  with fans and allowed her to personally engage her fans on a different level. Not to mention her sold out world-wide tour, documentary, and popular music snippets played a significant role. 

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"Run the World"

Beyonce's exclusive deal with iTunes controlled distribution and created a sense of urgency. Think about it, how many artist can say they caused a world-wide shock simply by releasing their album? Beyonce can! Let me tell you why! Beyonce's album was released strictly on iTunes first. In fact, to get the new content on her album, the consumer had to buy the exclusive videos that came with the music.  Furthermore, with the album only being sold through iTunes, fans could only go to one place to buy her exclusive released content. With iTunes being accessible from any smartphone, laptop, or computer, fans could  literally buy the album and watch the videos that came with the music instantly. She literally controlled the way the "World" received her new content. 

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"Drunk in Love"

Last, but not least,  moving visuals are more appealing then ads. This important lesson was the key to Beyonce's success. She had fans" Drunk in Love" simply by mesmerizing them with her own visual digital promotion. Literally she created a buzz on social networks by the exclusive promotional video she released on her Instagram. Check it out below...

Beyonce literally announced her music via Instagram and caused a riot on all the blogs, social networks, and television shows. She literally revolutionized the way music and cd's are now being released.

So, the lesson you can learn from the Queen B goes as followed...

1. Know your Target Audience
2. Upgrade all major Social Networks
3. Create Urgency and control Distribution
4. Captivate Your Audience with Visual Appeal

These top 4 lessons are the new digital marketing rules for musical artist.

References:
http://simplymeasured.com/blog/2013/12/17/5-things-brands-can-learn-from-beyonce/

http://blogs.gartner.com/jennifer-polk/the-media-the-medium-and-visual-storytelling-what-digital-marketers-can-learn-from-beyonce/

http://instagram.com/p/h2YFO6Pw1d