(Courtesy of Billboard.com)

Beyonce' is one of the most recognizable female pop artist of our generation. However, the focus of today's topic will highlight her business side. I will illustrate the top four smartest digital marketing moves made by Beyonce'. These moves will focus on the recent release of her self-titled new album, "Beyonce."

(Courtesy of spin.com)

Just for fun, we will illustrate her remarkable digital marketing achievements by using some of her most memorable musical titles.

(Courtesy of Healthshire.com)

 "Crazy In Love"

Fan's are "Crazy in Love" with Beyonce and she know's it. She completely understands her influence on her fans, but more importantly, she knows her target audience. With the industry trends constantly changing to a more digital platform, Beyonce did something that had not been dared before. She literally released a whole album with solely the help of digital marketing. She revolutionized the music industry by taking advantage of the technology and the current media trends.

(Courtesy of Vimeo)

"Upgrade You"

Beyonce spent years "Upgrading" her online visibility. She utilized every single social media network to push her image, brand, and music. Her social network connection created a unique experience  with fans and allowed her to personally engage her fans on a different level. Not to mention her sold out world-wide tour, documentary, and popular music snippets played a significant role. 

(Courtesy of Alothmanblog.com)

"Run the World"

Beyonce's exclusive deal with iTunes controlled distribution and created a sense of urgency. Think about it, how many artist can say they caused a world-wide shock simply by releasing their album? Beyonce can! Let me tell you why! Beyonce's album was released strictly on iTunes first. In fact, to get the new content on her album, the consumer had to buy the exclusive videos that came with the music.  Furthermore, with the album only being sold through iTunes, fans could only go to one place to buy her exclusive released content. With iTunes being accessible from any smartphone, laptop, or computer, fans could  literally buy the album and watch the videos that came with the music instantly. She literally controlled the way the "World" received her new content. 

(Courtesy of Thecouchsessions.com)

"Drunk in Love"

Last, but not least,  moving visuals are more appealing then ads. This important lesson was the key to Beyonce's success. She had fans" Drunk in Love" simply by mesmerizing them with her own visual digital promotion. Literally she created a buzz on social networks by the exclusive promotional video she released on her Instagram. Check it out below...

Beyonce literally announced her music via Instagram and caused a riot on all the blogs, social networks, and television shows. She literally revolutionized the way music and cd's are now being released.

So, the lesson you can learn from the Queen B goes as followed...

1. Know your Target Audience
2. Upgrade all major Social Networks
3. Create Urgency and control Distribution
4. Captivate Your Audience with Visual Appeal

These top 4 lessons are the new digital marketing rules for musical artist.

References:
http://simplymeasured.com/blog/2013/12/17/5-things-brands-can-learn-from-beyonce/

http://blogs.gartner.com/jennifer-polk/the-media-the-medium-and-visual-storytelling-what-digital-marketers-can-learn-from-beyonce/

http://instagram.com/p/h2YFO6Pw1d

If you missed Part 1 of Love and Hip Hop Atlanta, then you truly missed out on a comical television event. First off, this article is definitely a spoiler alert. I apologize in advance if you haven't had the opportunity to see the first part of the Reunion Special.

The show started off the same with introductions of the cast members by the executive producer of the show Mona Scott Young. Everything seemed to be great. The vibe was set right with the live band. Everyone was all smiles and the show seemed to be taken a more positive position. However, no more than five minutes went by and stuff starts hitting the fan.

In a split instant things were heated. Right out the gate, Joseline and Mimi exchanged words about their feelings towards one another. After a brief conversation filled with obscenities and B-words, Joseline became a bit agitated. Next thing you know, she takes off her heels and charges full speed towards Mimi.

I have to give security their props. They were definitely on their "A" game. They were able to restrain Joseline before she was able to reach Mimi. The altercation was stopped and security was on high alert.

Check out the argument that caused the tension in the room between Joseline and Mimi. Brought to you by VH1.com

 (Love and Hip Hop Atlanta, VH1.com)

After a quick commercial break Mimi, Joseline, and Stevie J were the center of attention. The ladies were asked about their experiences with their fellow co-star, Stevie J. Surprisingly, the ladies were able to speak with one another and actually agree with what they had to say about the infamous ladies man.

Mona Scott Young then went on to ask the question that everyone around the nation wanted to know. Are Stevie J and Joseline actually getting married? Unfortunately, Stevie J seemed hesitant to respond if the two lovers were tying the knot. Mimi offered her insight on Stevie J and Joseline. She even reached out too offer words of wisdom to Joseline, warning her about Stevie's ways.

Check out Mimi actually offering her words of advice.

Love and Hip Hop Atlanta 2

The story line would end at the commercial break and two familiar faces were brought on stage accompanied by their mothers. Erica and Scrappy appeared on stage and this time there was an awkward silence amongst the two. 

The show highlighted the ending of their long and tumultuous relationship. The questions Mona had for  Erica had her at the brink of tears. However, she would not shed a tear for her former lover and father of her child. 

Both Scrappy and Erica obviously care for one another, but  Erica was concerned with the well being of their child. She respectfully discussed that she did not want anything more than a friendship with Scrappy at the moment. 

Check out the emotional break down Erica had on the show. 

Love and Hip Hop Atlanta 2

The story would go back and forth between Erica and Scrappy. Ultimately, the decision remained the same. They were apart and they did not want to reconcile their relationship at the present moment.

Next, the show would give a quick cameo spotlight to Drew and Tracy Steele. Which highlighted their complicated co-parenting relationship.  

However, the thought on everyone's mind was the status of Rasheeda and Kirk. With Rasheeda being pregnant and Kirk just getting out the dog house for his public affair. The couple of 15 years is at a standstill and everyone wants to know what Rasheeda will do. 

The show ended with Rasheeda ultimately addressing the future of their marriage. But right before she can even mutter a response, the show is over. 

Part one is definitely a very entertaining reunion. The second part is sure to bring more laughs, drama, and news. Stay tuned for the second part of the reunion which premiers next Monday, August 12th at 8pm.

"RoomieLoverFriends" is the best thing since sliced bread. If you have not seen the web series then you are in for a treat.

The web phenomenon is an award winning web series created by Dennis Dortch and Numa Perrier. The show was produced by Issa Rae and Black&SexyTV Productions.

VH1 has a hit on their hands! If you are a fan of beautiful women, dancing, basketball, and drama, then "Hit the Floor" is the kind of show you will love. The show premiered on May 27, 2013 and is making a tremendous impact on TV.

The show highlights diversity to the extreme and hits on some interesting topics. First off, the show highlights a strong, beautiful, and talented african american female lead. Stars such as heavy weight actor Kimberly Elise, Dean Cain, and Rick Fox are also intertwined in the series.

The show highlights a NBA dance squad named the Devils. The team is based in Los Angeles and drama with a capital "D" is what the show entails. The main character, Ahsha Hayes is a young beautiful dancer hoping to follow in her mother's footsteps and dance for the Devils. Hayes, played by Taylour Page, goes through the struggles of auditioning, making the team, and dealing with the drama within the team as a rookie.

The show is full of all sorts of crazy drama which includes sex, scandal, drug use, family drama, sports, and money. All these crazy drama antics make up the perfect ingredients for the new urban television series.

To catch up on the drama, you can watch full episodes on VH1.com. Also tune in every Monday at 9pm to see the new episodes that come out weekly. The show is a hit that is sure to leave you wanting more.

Check the teaser trailer below...

Guess what rapper is getting their own Talk Show! The one and only Queen Latifah. The ex rapper, actress, and Cover Girl Model will be hitting your TV screen this Fall.

If you are looking for a reality show with some of the world's favorite 90s R&B songstresses, than R&B Divas LA is for you. The new reality show is a spin-off to the R&B Divas Atlanta show that first appeared on TVOne on August 20, 2012.

Pure comic genius is the best way to describe the highly talked about Youtube WebTV Series, "Awkward Black Girl." The WebTV series was released for the masses in 2011. 

The ABG Series follows a character by the name of "J" who narrates her life and explains the awkwardness of the common workplace and social scene.The amazing web series portrays African Americans in a positive and comical role.