The Digital Marketing Queen, Beyonce

(Courtesy of Billboard.com)

Beyonce' is one of the most recognizable female pop artist of our generation. However, the focus of today's topic will highlight her business side. I will illustrate the top four smartest digital marketing moves made by Beyonce'. These moves will focus on the recent release of her self-titled new album, "Beyonce."

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Just for fun, we will illustrate her remarkable digital marketing achievements by using some of her most memorable musical titles.

(Courtesy of Healthshire.com)

 "Crazy In Love"

Fan's are "Crazy in Love" with Beyonce and she know's it. She completely understands her influence on her fans, but more importantly, she knows her target audience. With the industry trends constantly changing to a more digital platform, Beyonce did something that had not been dared before. She literally released a whole album with solely the help of digital marketing. She revolutionized the music industry by taking advantage of the technology and the current media trends.

(Courtesy of Vimeo)

"Upgrade You"

Beyonce spent years "Upgrading" her online visibility. She utilized every single social media network to push her image, brand, and music. Her social network connection created a unique experience  with fans and allowed her to personally engage her fans on a different level. Not to mention her sold out world-wide tour, documentary, and popular music snippets played a significant role. 

(Courtesy of Alothmanblog.com)

"Run the World"

Beyonce's exclusive deal with iTunes controlled distribution and created a sense of urgency. Think about it, how many artist can say they caused a world-wide shock simply by releasing their album? Beyonce can! Let me tell you why! Beyonce's album was released strictly on iTunes first. In fact, to get the new content on her album, the consumer had to buy the exclusive videos that came with the music.  Furthermore, with the album only being sold through iTunes, fans could only go to one place to buy her exclusive released content. With iTunes being accessible from any smartphone, laptop, or computer, fans could  literally buy the album and watch the videos that came with the music instantly. She literally controlled the way the "World" received her new content. 

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"Drunk in Love"

Last, but not least,  moving visuals are more appealing then ads. This important lesson was the key to Beyonce's success. She had fans" Drunk in Love" simply by mesmerizing them with her own visual digital promotion. Literally she created a buzz on social networks by the exclusive promotional video she released on her Instagram. Check it out below...

Beyonce literally announced her music via Instagram and caused a riot on all the blogs, social networks, and television shows. She literally revolutionized the way music and cd's are now being released.

So, the lesson you can learn from the Queen B goes as followed...

1. Know your Target Audience
2. Upgrade all major Social Networks
3. Create Urgency and control Distribution
4. Captivate Your Audience with Visual Appeal

These top 4 lessons are the new digital marketing rules for musical artist.

References:
http://simplymeasured.com/blog/2013/12/17/5-things-brands-can-learn-from-beyonce/

http://blogs.gartner.com/jennifer-polk/the-media-the-medium-and-visual-storytelling-what-digital-marketers-can-learn-from-beyonce/

http://instagram.com/p/h2YFO6Pw1d