Educational News : Entertainment Lawyers vs. Digital Landscape
Listening to music is the universal pastime for billions across the globe. The different sounds and genres resonate for millions to hear. However, in the world of music, a battle wages on.
In fact, this war has caused many casualties in the fight between entertainment lawyers and the impact the digital landscape has on them and their musical artist.
The music industry has changed so much. In fact, many dramatic changes have taken place recently. . According to an article entitled "Digital Explosion Changes Landscape for Entertainment Lawyers", this new age of digital media has made a dramatic shift in how music is being marketed. For example, CDs are soon going to be extinct. In fact, history has already shown how quick technology can eliminate past commodities. For instance, the predecessor of CDs was tapes. Now Cd's will soon become the predecessors to digital platforms.
However, what can entertainment lawyers do about marketing their artist's work? Physical copies of cd's are no longer the buzz for teenagers or adults. With the demise of CDs, there has been a decrease in revenue for cd sales which means major record labels are slowly but surely losing money.
So what do entertainment lawyers, artist, and musicians focus on to market their work? It's simple, digital media. New technology has made music simpler and less expensive to create. Social networking such as Facebook, Myspace, iTunes, and YouTube have made it very simple to get music directly to consumers.
However, what does that mean to the job security of entertainment lawyers? Well, the subject has caused a huge divide. According the the Digital Explosion article, not all entertainment lawyers are embracing the change. One entertainment lawyer, Courtney Coates stated, "the digital medium has impacted the time, place, and manner in which we experience all forms of media, especially in music." If entertainment lawyers are going to survive in this industry they must learn the new trends to better equip themselves to the times.
What do you think my fellow bloggers? Has the digital landscape had a tremendous impact on entertainment lawyers? What opinions do you have on the situation.
Entertainment lawyers will have to learn the new trends! If they don't know how to handle the new school way of things, they could be in trouble!
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