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Showing posts with label R&B. Show all posts

The Digital Marketing Queen, Beyonce


(Courtesy of Billboard.com)
Beyonce' is one of the most recognizable female pop artist of our generation. However, the focus of today's topic will highlight her business side. I will illustrate the top four smartest digital marketing moves made by Beyonce'. These moves will focus on the recent release of her self-titled new album, "Beyonce."

(Courtesy of spin.com)
Just for fun, we will illustrate her remarkable digital marketing achievements by using some of her most memorable musical titles.

 (Courtesy of Bennetknows,com)
(Courtesy of Healthshire.com)

 "Crazy In Love"

Fan's are "Crazy in Love" with Beyonce and she know's it. She completely understands her influence on her fans, but more importantly, she knows her target audience. With the industry trends constantly changing to a more digital platform, Beyonce did something that had not been dared before. She literally released a whole album with solely the help of digital marketing. She revolutionized the music industry by taking advantage of the technology and the current media trends.

(Courtesy of Vimeo)

"Upgrade You"

Beyonce spent years "Upgrading" her online visibility. She utilized every single social media network to push her image, brand, and music. Her social network connection created a unique experience  with fans and allowed her to personally engage her fans on a different level. Not to mention her sold out world-wide tour, documentary, and popular music snippets played a significant role. 

(Courtesy of Alothmanblog.com)

"Run the World"

Beyonce's exclusive deal with iTunes controlled distribution and created a sense of urgency. Think about it, how many artist can say they caused a world-wide shock simply by releasing their album? Beyonce can! Let me tell you why! Beyonce's album was released strictly on iTunes first. In fact, to get the new content on her album, the consumer had to buy the exclusive videos that came with the music.  Furthermore, with the album only being sold through iTunes, fans could only go to one place to buy her exclusive released content. With iTunes being accessible from any smartphone, laptop, or computer, fans could  literally buy the album and watch the videos that came with the music instantly. She literally controlled the way the "World" received her new content. 

(Courtesy of Thecouchsessions.com)

"Drunk in Love"

Last, but not least,  moving visuals are more appealing then ads. This important lesson was the key to Beyonce's success. She had fans" Drunk in Love" simply by mesmerizing them with her own visual digital promotion. Literally she created a buzz on social networks by the exclusive promotional video she released on her Instagram. Check it out below...


Beyonce literally announced her music via Instagram and caused a riot on all the blogs, social networks, and television shows. She literally revolutionized the way music and cd's are now being released.

So, the lesson you can learn from the Queen B goes as followed...

1. Know your Target Audience
2. Upgrade all major Social Networks
3. Create Urgency and control Distribution
4. Captivate Your Audience with Visual Appeal

These top 4 lessons are the new digital marketing rules for musical artist.

References:
http://simplymeasured.com/blog/2013/12/17/5-things-brands-can-learn-from-beyonce/

http://blogs.gartner.com/jennifer-polk/the-media-the-medium-and-visual-storytelling-what-digital-marketers-can-learn-from-beyonce/

http://instagram.com/p/h2YFO6Pw1d

Artist Manager Pebbles Speaks Out on Wendy Williams Show!



An artist manager has many responsibilities that can positively or negatively impact an artist. However, what happens when an artist manager is accused of being a snake in the grass? In today’s artist manager discussion we will talk about the history, business relationship, and updates of one of the most controversial artist manager, Pebbles Reid.

New Music Vidz, Top 5!


This week has been an interesting week for some artist. In fact, they have had some huge buzz from their recent music videos. In this weeks addition of "New Music Vidz" we are bringing you the Top 5 music videos creating a substantial impact on the current music scene.



If you haven't heard about the controversy from Rihanna's new music video for "Pour it Up" then get ready to be pleasantly surprised. The Pop/R&B songstress showcased her bad girl side by basically twerking throughout the entire music video. The video features a barrage of strippers and Rihanna with a blonde wig, pasties, and chains. If you are ready to be shocked, check out her video below. 


Unlike Rihanna, John Legend brings an adult vibe to his new music video. With the compelling message of the song and stunning visuals, John Legend brings an amazing artistic flow to his new music video for "All of Me!"


Ravaughn is a fairly new artist on the scene but her music is beyond amazing. With her beautiful sensual voice, Ravaughn brings her new music video "BestFriend" which is a cute video showcasing a relationship between a friend and potential lover. The video is a cute example of a girl who gets put in the friend zone. It is a pretty unique video and gives audiences the fun side of Ravaughn. 


Keyshia Cole has been missing for a little bit after the release of her new cd, Women to Women. However, her new music video showcases one Keyshia's strongest ballads ever. The vocals on her new song highlights another side of Keyshia's voice that she hasn't showcased in a sing before. The new song, "I Choose You" is a powerful addition to the singer's repertoire of music. 


Miley has definitely been causing a stir in the media recently, but currently is sitting high on the charts right now. Her new image has garnished a whole new fan base and has made the old "Hannah Montana" image a thing of the past. Her new collaboration with MikeWillMadeIt is showcasing Miley MC style. Check out the video below to Miley's collaboration with MikeWillMadeIt in "23".



Tell me what you guys think of this weeks Top 5 new music releases!

Album Review, TGT, Three Kings Album


If you are looking for some R&B greatness from some phenomenal male vocalist, than the Three Kings album is for you. The album takes you back to what the entertainment industry is missing today, pure talent!

The Three Kings album was created by the new trio TGT, which was assembled with three very well known R&B soloist who came together in 2007 to make an exciting new male group. The group includes Tyrese, Ginuwine, and Tank. All three men have had tremendous success as solo artist, but now they have come together to bring R&B back.

However, if you are unfamiliar with the three legendary R&B singers of the 90s, let me update you.

To begin, lets start with artist, Tyrese Gibson.


The Texas native started his career modeling for major designers such as Tommy Hilfiger and Guess. Fortunately, his passion for music led him to catching the eye of RCA Records who signed the artist in 1998. Since 1998, Tyrese has been on a roll. He has created six albums and has made it to Platinum Success. He currently is very active in film. In fact, his most notable movie performance is his signature character Rome, from the Fast and Furious franchise.

Tyrese continues to make waves with his music, acting, modeling, and now his new group TGT. Check out some of his well known hit songs such as "Sweet Lady" "How You Going to Act Like That", and "Signs of Love Making."

Next, we have Ginuwine.


The D.C. Native to date is one of the 90s Top R&B male singers. His success came from a multitude of hit songs one after the other. His most notable accomplishments came from songs such as "Pony,""So Anxious," "So Different," and "In Those Jeans." His first single "Pony" put the artist on a fast track to success. He has worked with artist such as Missy Elliot, Aaliyah, and Timberland just to name a few. He currently produces and has found his voice in the new TGT group.

Last but not least, we have Tank.


Tank is not only an accomplished singer but a well respect songwriter. His pen has created hits for his fellow group members and other artists such as Aaliyah, Marques Houston, Monica, Dave Hollister, Jamie Foxx, Chris Brown, and a lot of other phenomenal R&B talents. He has released five solo albums, two would become certified Gold. His most notable song which landed him in the Top 10 on the billboard charts was his 90s powerhouse song, "Maybe I Deserve."Tank definitely brings the strong vocals to the TGT album with his captivating fast riffs and runs.

Now that we are up to date with the members of the group, lets talk more about this Three Kings Album. The CD has 17 tracks filled with ballads, mid tempo melodies, and catchy songs. The one thing the CD does lack is upbeat songs. However, with the high sexualized lyrics and smooth harmonies, the CD is sure to make female listeners weak in the knees. The CD will even give some guys pointers in the love department. Their lead singles are "Sex Never Felt Better" and "I Need" which gives that throwback R&B feel. The CD is a definite necessity if you need to get a date into the bedroom.

Strengths
Vocals are amazing, pure R&B, and a very smooth type of CD.

Weaknesses 
The songs start sounding very similar after hearing the CD for a while. The CD's focus is mostly on sex & love. The CD needs to have more of a diverse sound. An upbeat song every now and then would help carry a stronger cd.

Favorite Songs on the Album
1.Take it Wrong
4. I Need
11.Explode
13.OMG

The CD is a must buy and I give the CD a 4.0 out of 5.0 stars.

Check out their lead single "Sex Never Felt Better." Also preview the album here.


Album Review, Tamar Braxton


The month of September has been amazing to one well known artist in the R&B genre. With her recent album release this month, fans have been proactive in supporting her great product of R&B excellence. However, if you haven't had the opportunity to hear her artistry, then continue reading the review on her new album that is causing waves on R&B charts.

Tamar Braxton
If you haven't heard about the talented Tamar Braxton, you have been living under a rock. The beautiful blonde songstress has the voice, attitude, and charisma to pull off one of the greatest R&B albums of this summer. The feisty singer is the youngest sister of Toni Braxton and new mommy to baby Logan. She currently is a talk show host, reality superstar, and did I forget to mention a phenomenal singer.  The powerhouse vocalist made major waves after releasing her ballet "Love and War" which stayed at #1 for nine weeks on the BillBoard Adult Contemporary R&B Charts followed by her second single "The One" which ranked at #3. Both singles are featured on her new album and continue to cause a buzz on the radio airwaves.

Her new album, titled "Love & War" was released on September 3rd and has been heating up the charts. The album is full of smooth R&B ballads, funky diva club anthems, beautiful mid tempo showcases, and even a little gospel. The album in it's first week sold over 114,000 copies many of her fellow female R&B counterparts. With her Cd being sold at $11, the Love and War artist sold more than one million dollars in revenue in the first week of her album. With hits on the album such as, "All the Way Home," "Love & War," "The One," and "Hot Sugar" the album is sure to bring you too your feet or bust out a tune in the shower.  Out of 5 stars, I give Tamar's Album a 4.5 out of 5. To preview her new album click here.

Album Strengths
Very diverse sound, great lyrics, and ear grabbing music filled with great beats and melodies.

Album Weaknesses
There are too many slow ballads placed after one another on the album. An upbeat song in between some of the ballads would make the album seem more fluent. Other than that, great album.

Click below to hear her latest single on the album "All the Way Home."



Artist Spotlight, Dustin Tavella


"Artist Spotlight" artist Dustin Tavella is an up and coming artist with a big heart and an amazing voice.  Music wasn't the first choice of this Philly born native. For the past 5 years he has worked full time for a humanitarian organization. He has also traveled the world feeding the homeless, helping drug addicts, aiding prostitutes in getting off the street and mentoring youth.


While traveling he realized his ability to affect people's lives and bring encouragement to those through songs. That is when he decided to turn music from just a simple side project into a full time project. He started making videos for his songs and putting them up for the world to see on Youtube.


Along the way Dustin met a young fan named Ella Grace. Ella was a young girl that had cancer. They became friends and she was even in one of his videos. He didn't just see a young girl dying of cancer, rather he saw just one of the very few people that were actually living. According to Dustin, to Ella "living" wasn't defined by breathing and having a heartbeat but rather but what she did with her life.


Sadly, in February of 2013 Ella Grace lost her battle with cancer at the age of 4. He then created a vision, to do all we can to love others and to always LIVElikeELLA. On his website you can purchase T-shirts that say "LiveLikeELLA". All of the money from the T-shirts go to Jen Kresge who raised Ella along with 2 boys.


 Not only is he recognizable from Youtube, Tavella was also on the 3rd season of CMT's Sweet Home Alabama (kind of like the bachelorette only were guys from the city and country compete for the love of the girl). He is currently living in LA working on his first album. With all of the passion he puts into his music how could anyone not love Dustin. Check out some of his songs below:







For more information on Dustin visit:
Facebook: https://www.facebook.com/DustinTavella
Twitter: https://twitter.com/dUSTINtAVELLA
Instagram: http://instagram.com/dustintavella
Youtube: http://www.youtube.com/dUSTINtAVELLA

R & B Divas LA Reunion


RNB Divas LA Reunion becomes TVOne's most watched network show of all time. According to TvbytheNumbers.com more than 800 thousand viewers nationwide tuned in to part one of the reunion special.  The 800 thousand fans made the reunion special the current #1 watched show on TVOne's
network.

The show premiered on July 10th and has since became a trademark for TVOne's television network.

The reunion show brought the laughter, drama, and answers to viewers questions. The show was hosted by Wendy Williams and she made sure to ask the tough questions and get the latest information on the Divas.

The show started out with Wendy Williams questioning the attendance of cast member Dawn Robinson who did not attend the reunion show. Shortly after, the Divas got to business answering questions concerning relationships, music, baby daddy issues, and working with the cast.



Claudette Ortiz, female singer of City High, shared information about her past and relationship with her ex husband and gave an exclusive sneak peak into her life. She shared at the reunion that she was living from house to house and before receiving the call to be added to the cast, she was living in her car.

However, the sultry singer maintained her composure and validated why she is making a new beginning for her family and discussed her current living situation.



Next, Michel'le discussed her relationship issues. She discussed the intimidation factor of having two well known famous baby fathers and the effects it has on her love life. The jokes were flying and the divas were enjoying themselves. However...

After the jokes and fun were over, the drama began to rear it's ugly head. The questions about Kelly Price's absences did not sit well with the Divas. The Divas explained their situation and the truth came out.  Confusion and communication issues amongst the cast became the downfall in the relationships of some of the Divas.

Lil Mo questioned the friendship her and Kelly Price shared. Then Wendy asked Chante Moore the tough question on the custody battle between her and ex husband Kenny Latimore. Wendy even addressed the gay rumors circulating around Chante's famous ex husband. The show was very entertaining and brought out the eye popping reality of the entertainment industry.

The show would end on a high note with "Divalouge" director Fred Thomas being added to the discussion. Wendy posed one question too Fred and he answered accordingly. The answer was shocking to everyone and the show ended instantly.

R&B Divas, is one of the many new reality shows that are racking up the dollars. It's unique storyline focuses on the day to day adventures of popular 90s R&B singers. Financially, the trend of reality television is creating major bucks for smaller television networks.

According to Investopedia, the recent financial boom has helped smaller television networks expand and grow beyond the major television networks. The reality tv shows are financially cheaper to create than most television scripted dramas.

TvOne, is definitely racking up the dollars off of this show and has made an official impression on the reality television scene.

To get caught up on the Reunion show, watch part one here. Also, don't forget to stay tuned for more excitement to come on Part 2, which will premiere Wednesday, September 11th.



Artist Spotlight, Emmanuel Jal



Artist spotlight for the month of August goes to the impeccable Emmanuel Jal. 

Recently, I had the opportunity to hear a speech by Jal, a man who grew up as a child soldier in Sudan. The story of his triumphs over extreme adversity is best described as courageous, powerful, and insightful.

Love & Hip Hop Atlanta , Reunion Show 1


If you missed Part 1 of Love and Hip Hop Atlanta, then you truly missed out on a comical television event. First off, this article is definitely a spoiler alert. I apologize in advance if you haven't had the opportunity to see the first part of the Reunion Special.

The show started off the same with introductions of the cast members by the executive producer of the show Mona Scott Young. Everything seemed to be great. The vibe was set right with the live band. Everyone was all smiles and the show seemed to be taken a more positive position. However, no more than five minutes went by and stuff starts hitting the fan.


In a split instant things were heated. Right out the gate, Joseline and Mimi exchanged words about their feelings towards one another. After a brief conversation filled with obscenities and B-words, Joseline became a bit agitated. Next thing you know, she takes off her heels and charges full speed towards Mimi.


I have to give security their props. They were definitely on their "A" game. They were able to restrain Joseline before she was able to reach Mimi. The altercation was stopped and security was on high alert.

Check out the argument that caused the tension in the room between Joseline and Mimi. Brought to you by VH1.com

 (Love and Hip Hop Atlanta, VH1.com)



After a quick commercial break Mimi, Joseline, and Stevie J were the center of attention. The ladies were asked about their experiences with their fellow co-star, Stevie J. Surprisingly, the ladies were able to speak with one another and actually agree with what they had to say about the infamous ladies man.


Mona Scott Young then went on to ask the question that everyone around the nation wanted to know. Are Stevie J and Joseline actually getting married? Unfortunately, Stevie J seemed hesitant to respond if the two lovers were tying the knot. Mimi offered her insight on Stevie J and Joseline. She even reached out too offer words of wisdom to Joseline, warning her about Stevie's ways.

Check out Mimi actually offering her words of advice.



The story line would end at the commercial break and two familiar faces were brought on stage accompanied by their mothers. Erica and Scrappy appeared on stage and this time there was an awkward silence amongst the two. 

The show highlighted the ending of their long and tumultuous relationship. The questions Mona had for  Erica had her at the brink of tears. However, she would not shed a tear for her former lover and father of her child. 


Both Scrappy and Erica obviously care for one another, but  Erica was concerned with the well being of their child. She respectfully discussed that she did not want anything more than a friendship with Scrappy at the moment. 

Check out the emotional break down Erica had on the show. 


The story would go back and forth between Erica and Scrappy. Ultimately, the decision remained the same. They were apart and they did not want to reconcile their relationship at the present moment.

Next, the show would give a quick cameo spotlight to Drew and Tracy Steele. Which highlighted their complicated co-parenting relationship.  

However, the thought on everyone's mind was the status of Rasheeda and Kirk. With Rasheeda being pregnant and Kirk just getting out the dog house for his public affair. The couple of 15 years is at a standstill and everyone wants to know what Rasheeda will do. 


The show ended with Rasheeda ultimately addressing the future of their marriage. But right before she can even mutter a response, the show is over. 

Part one is definitely a very entertaining reunion. The second part is sure to bring more laughs, drama, and news. Stay tuned for the second part of the reunion which premiers next Monday, August 12th at 8pm.

VH1 Releasing new TLC Movie this Fall!


Crazy, Sexy, and Cool is the best way to describe the highly anticipated TLC movie. The movie will premiere this fall on VH1 and fans are excited about the new biopic movie. 

The movie follows the life of the famous powerhouse girl group TLC. TLC is known for their powerful anthems such as "No Scrubs, Waterfalls, and Creep" just to name a few. They were the first female group ever to reach diamond status with their 2nd Album "CrazySexyCool." The phenomenal group sold over 23 million copies worldwide and catapulted too star status. 


The biopic follows Rozanda Thomas (Chilli), Tionne Watkins (T-Boz), and Lisa Lopes (Left Eye) on their journey to stardom. They will be portrayed and played by actresses KeKe Palmer, Drew Sidora, and Lil Mama. The actresses were specifically chosen and they have an erie resemblance to the pop group.


The Biopic movie is scheduled to premiere on October 31, 2013 on VH1. Check out the super trailer below brought to you by VH1. Make sure to tune into television history this fall.



New Music Releases!


We have "New Music" busting on the scene this week. If you are a R&B fan , then you will be pleasantly surprised with some familiar artist making a comeback with their new music. In fact, these artist are sure to create some buzz with their new songs.

Lets first start with Lyfe Jennings. The gifted soul singer is finally back on the scene. After a dispute with his ex- girlfriend which resulted in his incarceration, the singer can now put the pain and legal issues behind him. After time served, the singer is back on track and is ready to bring substance back to the RnB music industry.

The raspy singer spoke with BET recently and talked about his new single "Boomerang" and upcoming tour. His new video for his single was released this week and already has become a major anthem in the RnB realm. Check out the song and video below...



Next, we have some new music from the legendary R Kelly. The singer, producer, and songwriter has been missing from the spotlight and finally is bringing fans what they need. The new single "My Story" has already been released for purchase on iTunes and is sure to get you dancing with it's heavily bass driven beat. The new single features 2 Chainz who brings a nice mix to the song. Check out R'Kelly's new joint below...


Additionally, this next artist has had an amazing year already. Justin Timberlake has been dominating in the entertainment industry and is not backing down anytime soon. The former N'Sync singer, has brought the fire with his new single and video "Take Back The Night." The new song is the leading single for his second part of his 20/20 Experience album part 2 which will be released September 30th. JT is definitely on the right track with this new song. Check out the video below and fall in love with the Michael Jacksonesque sound of Justin Timberlake's new song "Take Back The Night!"


Last but not least, we have Big Sean. Although the Detroit Native isn't a R&B singer, I think his new track will be creating waves real soon. The G.O.O.D. music artist, is on to something with his new single "Fire!" The song is sure to bring a smile to your face and have your head bouncing to the beat. The new song brings a uplifting message and highlights the positive aspects surrounding Big Sean's achievements and career. The song is dynamic and gives fans a different perspective on Big Sean's music. Check out "Fire" below...


RoomieLoverFriends Web Series


"RoomieLoverFriends" is the best thing since sliced bread. If you have not seen the web series then you are in for a treat.

The web phenomenon is an award winning web series created by Dennis Dortch and Numa Perrier. The show was produced by Issa Rae and Black&SexyTV Productions.

Artist Spotlight, Bridget Kelly


July's "Artist Spotlight" artist Bridget Kelly, is the girl next door with a passion to bring a voice to her female audiences. The New York City native, has been active in music all her life. From the age of three she's been singing and creating a name for herself. 

Talk A Good Game, June 18th


Fan's anticipation on forthcoming album has one Destiny's Child member "talking a good game." Kelly Rowland, former Destiny's Child alum, is ready to release her fourth studio album under the name "Talk a Good Game." Fans are at the edge of their seats waiting to embrace the singer's classic contemporary RnB sound.

Rowland's rise to fame catapulted with the phenomenal female trio, Destiny's Child. After mega hits such as "Same my Name, Survivor, and Bootylicious, fans would never consider a break up of the group. However, in 2002, the trio would respectfully separate to pursue solo careers.

In that same year, Kelly would release her first solo album under the name of "Simply Deep," which allowed fans to see Kelly stand strong as a solo artist.